Sales and Marketing Planning

While we read every day about the difficulties of the South East Michigan economy, there are still plenty of businesses that are managing to increase their top line.

These are the companies who have developed an effective marketing strategy and who are successfully executing it.

Marketing is essential for every business and one of the leading issues facing small and medium size firms.  The lack of an effective marketing process can eventually lead to declining revenues resulting in severe cash flow issues and, potentially, bankruptcy. 

Boleyn Advisory Group works with clients in the development of a marketing planning process including the selection of cost effective marketing strategies, campaign planning and prospect management.  We then advise and train our clients on developing a written selling process that begins with building customer rapport, establishing customer trust, identifying the customer’s need or “pain”, fulfilling and closing the sale.

Boleyn Advisory Group offers workshops and coaching programs to train and mentor our clients in the transformation process leading to a professional marketing/sales oriented firm focused on achieving exceptional customer satisfaction.